RSA Print Ad Campaign
RSA, The Security Division of EMC, realized that they were in a unique position to advertise during a down economy. After all, the company remained stable—even showed signs of growth—in a market where competitors were dropping like flies. So they turned to Metal Creative, a long-time RSA marketing communications partner, to execute a corporate stability campaign. The biggest challenge? They needed it concepted, created, executed and launched in 4 weeks — over Christmas. The result? This campaign, which included 1/2 page “ teaser” ads followed by full page payoffs, went out the door on schedule and ran in print and online for more than a year, helping cement RSA’s position as reigning market leader.