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HealthcareSource “Love Your LMS” Campaign

Posted on Jun 19, 2014 by in Portfolio |

Love Your LMS Drop 1

After their acquisition of NetLearning, HealthcareSource was looking to infiltrate more of the online training market within Healthcare organizations. Metal’s job was to convince the audience that, if they weren’ t happy with their current training practices—whether they be paper-based or automated—it was time to switch to HealthcareSource. This was a point that could be easily supported by their outstanding customer satisfaction scores. So Metal created this greeting-card-style approach to get the mostly female target’s attention and convince them that they deserved a more “ fulfilling” LMS relationship. The campaign garned a 3% response and the company has a few “hot and heavy” new relationships under way.

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