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Picis Lynx Ad Campaign

Posted on Jun 23, 2014 by in Portfolio |

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Picis Corporation needed to increase awareness of their Lynx brand among hospital Finance and Compliance departments. There was strong internal support for the tagline “The Power of Certainty,” which had been developed in conjunction with a previous campaign, but had not received much exposure among their target audiences. Metal created this print advertising campaign to leverage the tagline and support the product’s core value propositions in a manner that was both simple and eye-catching.

 

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