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Infinite Fitness Identity

Posted on Jun 23, 2014 by in Portfolio |

infinite_fitness

A fledgling fitness and personal training business, Infinite Fitness came to Metal Creative looking for a brand identity that was powerful, but not too masculine; inspirational, without being intimidating. The corresponding website needed to communicate the brand promise and provide detailed information in an organized and easy-to find manner, with the flexibility for growth down the road.

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